Twisted Twee is that rarest of online things: a delightful shopping experience. We’ve been fans of their esoteric designs for some time, but their email shot yesterday made us love them just a little bit more.

Like all great marketing, this really doesn’t need a lot of introduction. Take a widely held consumer insight (most of us are really bad at wrapping gifts), spin it on its head (what if the store wrapped things really badly?), and use the attention this attracts to drive home a core part of your value proposition (we always gift wrap your purchases nicely without charge).

Delightful and remarkable! Exactly the sort of creativity that makes the social web go round. Nice one Twisted Twee!

[click image to enlarge]