Understanding EdgeRank in Facebook: great podcast

I posted recently about the often misunderstood topic of Facebook’s EdgeRank algorithm and many marketers I meet still don’t appreciate the crucial role it plays in determining which of your fans will see your updates in their Facebook news feed.

Quite simply, if you don’t understand EdgeRank, all your Facebook marketing efforts could be going to waste.

Thankfully, the guys at Site Visibility have recently recorded an excellent podcast that succinctly explains everything you need to know to become a black belt in EdgeRank.

You can listen to the podcast at the Site Visibility site, or simply download the .mp3 file directly from here.

Thanks to Kelvin and Andy for sharing their knowledge with the world :-)

Other resources:

• Chad Wittman video explaining EdgeRank
• Econsultancy’s EdgeRank article

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