UK population mapped: It’s true, we Brits retire to the coast

Data, data everywhere, but not a drop to drink…

Like most marketers, I love a good dataset. And the latest batch from the Office of National Statistics shows how the UK population has changed in recent years. The DataBlog team at The Guardian have mapped some of the key stats, including this interesting view showing the percentage of retired people by region that proves once and for all that we Brits really do like to retire to the seaside:

[click to enlarge]image

Helpful stuff if you’re planning to geo-target your marketing and sales campaigns.

More reading and research:

The Guardian (interactive map): http://www.guardian.co.uk/news/datablog/interactive/2011/jun/30/uk-population-mapped

The Guardian (the data):
http://www.guardian.co.uk/news/datablog/2011/jun/30/uk-population-growth-data

About Allister Frost

I'm a marketer who helps companies adapt and grow in our digital world. This site is the place where I share my thoughts about marketing, how it's evolving and what great marketers are doing. Let me know what you think.

Posted on July 1, 2011, in Inspiration, Marketing and tagged , , , , . Bookmark the permalink. Comments Off.

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