Monthly Archives: March 2011

Infographic: Who’s using LinkedIn?

With LinkedIn having recently pushed through the 100 million members barrier, this is a timely infographic showing the demographic breakdown of its users. No surprise, those in hi-tech industries are most represented, as well as those working for very large organisations (>10,000 employees).

A staggering six million people in the UK are registered on LinkedIn, more than 15% of the working population, making LinkedIn an essential communications channel for all B2B and some B2C businesses.

(click image to enlarge)

The State of LinkedIn

Video: Jack your Strat in the Internet

Too funny! I’m sure this web guru’s been in to present to me before…

Strat: How to Win in Business by Jacking It on the Internet

Six proven paths to Social Media Denial

Driving your career off a cliff signThis social media thing is causing problems for many businesspeople. Acknowledge it and you’ll have to learn a load of hard-to-master skills; ignore it and you could find yourself on the unfit-for-purpose pile at your next annual review.

Even so, denying that this social web thing is happening seems a popular choice for many. Here are my tips on how to hang on to your job while remaining blissfully ignorant of the social web:

  1. Convince co-workers that the Internet is just a passing fad using proven examples of new-fangled inventions that never took off, like dial-up modems, Betamax and long wave radio.
  2. Adopt the head-in-sand posture while pointing out that if it’s not broken there’s no need to fix it. By the time you lift your head this fad will either have blown over or destroyed all life on earth; you cannot lose.
  3. Take comfort in the unarguable beauty of your business plan. After all, no-one’s said anything bad about your business in ages. Not that you’ve been listening, of course, but what you don’t know cannot hurt you.
  4. Offer a money-back guarantee to your boss. They can have the money back if sales don’t double after you spend the entire marketing budget on Yellow Pages ads and fly posters, again. Remember to book a ticket on a one-way flight to Columbia using the final dregs of the budget.
  5. Bamboozle your directors with social media guru talk by dropping phrases like ‘cost per end action’, ‘SEO’ and ‘hashtag’ into conversations. Chances are they’ll be too embarrassed to ask you what you’re on about and, before long, promote you to Director of Interweb and Technologies.
  6. Start your own account on Facebook, get your mum to ‘Like’ you and use this as proof that you’re on top of this thing and ready to pounce on the opportunity as soon as it reaches critical mass. Or you get another Facebook friend.

So, there you have it. Six fool-proof ways to ignore this social media revolution and hang on to your increasingly futile and ineffectual career. Good luck.

Thanks to a chat with podcaster Ciaran Rogers for sparking this post.

6 tips: Put an end to writer’s block on the web

Quill dipped in inkWe’ve all done it. Stared at our blog or favourite social networking site and wondered what on earth we could write that the world would want to read. With so much information at our mouse-fingertips, writing on the web should be easy, but it isn’t. That empty screen with a flashing cursor can be just as debilitating as the blank sheet of paper that has haunted writers since we first dipped our quills.

There’s no silver bullet solution here, but there are lots of things you can do to avoid future attacks of writer’s block. Here are my top tips:

  1. Devise your own editorial calendar. Sometimes it’s the simplest of ideas that help the most. For example, if you’re tweeting or blogging for your business, work out a basic schedule for the week ahead. Something as simple as this might help, but you should decide what would work best for your needs:
    • Monday am: Top tip
    • Monday pm: Ask a question
    • Tuesday noon: Share photo
    • Wednesday: Special offer
    • Thursday am: Best of our blog
    • Friday noon: Weekend tips
    • Friday pm: Follow Fridays and thanks
  2. Collect and save anything interesting that you come across. You might store your raw material and stimulus in a little black book, in a file folder on your desktop, or in an old carrier bag under your desk. It doesn’t matter how do it, just do it. Next time you’re looking for inspiration you’ll know where to start.
  3. Think like a journalist, always looking for a story or an unusual angle to explore. Ask yourself “what would my readers think of this?” and the ideas will start to flow.
  4. Subscribe to interesting content from writers you admire and trust, but don’t just restrict yourself to the web. Dead tree publications, films and TV, and conversations down the pub can all spark ideas. Inspiration can come from anywhere.
  5. Just write. Get it all down, throw your thoughts at the page and leave worrying about how it reads for later. There’s plenty of time for editing, but you need something to edit first so capture your ideas before they flee.
  6. Go easy on yourself. Unless you’re paid by the word with rigid publishing deadlines to meet, chances are you don’t actually have to write anything right now. If you’re not feeling in the mood, relax and go do something else. Before long you’ll have hit on a new idea and will be racing back to your keyboard to tell the world.

Being remarkable: Ebay Wetsuit for sale

imageEveryone can be remarkable online. It just takes a bit of imagination and creativity. Take this listing for a second hand wetsuit that d_h_morgan is selling on ebay. Through some entertaining copy, amusing photos, and healthy charitable generosity he’s attracted the attention of the people who make the wetsuits and been given a new suit, a changing towel, and a year’s subscription to Carve Magazine to add to the auction.

And from over 80 bids he’s raised nearly £940 , more than 90% of which will go to help the victims of the Japanese earthquake and tsunami. A great example of an online social object!

Read the full listing at http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=160559216667#ht_913wt_1139&afsrc=1 (warning: some profanities)

Thanks to Gemma for passing this my way :)

Read the rest of this entry

Social Media: now the single biggest activity online

Social media is now both the biggest and fastest growing sector online in the UK, according to new data from online intelligence service, Hitwise.

Traffic to social networks accounted for 12.4% of all Internet visits in January 2011, amounting to over 2.4 billion (yes, billion!) visits during the month. That’s a 17% growth year-on-year and means that Social Networks have now surpassed sites in the Entertainment category to seize the crown as the UK’s most visited sites.

Graph: UK visits to Social Media and Entertainment

And social media’s unrelenting growth’s not over yet. Hitwise gives this prediction for 2011:

Social media is fast, interactive, exciting, and growing. In 2011 we expect social media to grow by at least another 10%, with a lot of that growth driven by Facebook. The UK’s most popular social network is gaining an even greater market share of the social space, even as the market is diversifying, and there is a very real possibility that at some point this year Facebook will account for over 60% of all visits to social networks and forums (currently Facebook accounts for 56% of visits to social sites).

Further reading:

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