Daily Archives: February 10, 2011
It’s not much of a secret to those us in “the business” but I’ll bet even you will learn something new by listening to this three-part podcast series from the BBC, presented by their technology correspondent Rory Cellan-Jones.
I really enjoyed this short series. Have a listen.
A colleague shared a blog post with me today that shows how Facebook can collect data about your online movements, even if you don’t click a ‘Like’ button or log in to Facebook. It’s a scary scenario, but one that may be being played out right now on your computer.
Whenever you connect with a Platform application or website, we will receive information from them, including information about actions you take. In some cases, in order to personalize the process of connecting, we may receive a limited amount of information even before you connect with the application or website.
I’m often asked what’s the best way to protect your personal data when using Facebook and other social networking tools. The only 100% safe way is not to use these sites. Ever. However, if you do wish to use them, as do millions of others around the world, make sure you’re happy with your privacy settings and understand exactly what you’re signing up to before you click ‘I agree’.
It’s a value exchange; you hand over information about you in exchange for social networking with your friends. So ask yourself, are you getting more out of the deal than the social networking site is taking?
Here’s the full blog post from Microsoft’s ‘The Other James Brown’: http://blogs.msdn.com/b/james_brown/archive/2010/12/07/gov2-0-and-facebook-like-buttons.aspx
No doubt about it, Facebook offers some of the most precisely targeted banner advertising placements available on the web today. But, while Facebook may be getting all the headlines, it’s worth remembering the immense value you can also get from cleverly placed banner adverts.
The example above is from my company, Microsoft, and illustrates how cherry-picking the best editorial locations for your advertising can give you great standout in the places that matter the most. That’s why you’ll find ads heralding “Less out of touch, more in the know” for Windows Phone 7 alongside an article about Stephen Elop, a former Microsoft executive and now CEO of Nokia, telling Nokia staff that they are “years behind” and “standing on a burning platform.”
Don’t forget the value of traditional advertising approaches on the web. Just be sure to be really smart when picking your placements.